Wilde demanded a brand that could live and breathe adventure. We approached this adventure gear brand as more than design. It was strategy, storytelling, and a visual narrative coming together. Every visual element, every pattern, and every brand touchpoint was crafted to echo the raw beauty of the outdoors and the spirit of the explorers who wear it. The result is a brand that doesn’t just sell gear, it inspires people to step into the wild and make every journey their own.