House of Hiranandani, one of the reputed real estate brands in India, envisioned Centaurus launch as a landmark in Mumbai’s commercial real estate, and we brought this vision to life with a distinct brand positioning—”A World in Itself.” Anchored in the brand’s legacy of understated luxury, we crafted a refined identity that seamlessly blended sophistication with innovation. From striking visual language and mosaic-inspired aesthetics to a rich color palette and strategic messaging, every element reinforced Centaurus as a self-contained hub of ambition, prestige, and success.