Growth Narrative was mandated to bring the brand to life through dynamic retail branding and help the brand to expand its presence beyond B2B into the retail segment with a strong launch. Rooted in its Jester brand personality, a vibrant and engaging retail universe was created-spanning signages, in-store branding, packaging, sales collaterals, storage branding, and contextual touchpoints. With compelling visuals and witty copy, the brand established a strong foothold in retail channel, ensuring high visibility and consumer engagement.