Mooi, a premium Greek yoghurt brand, wanted to break through the clutter with a distinct identity that speaks to the senses. We crafted their brand story through evocative sensory branding while designing a logo, packaging, and collateral that mirror their rich, indulgent flavours. Their unique offerings, Fig Vanilla, Lavender Honey, and Persian Pistachio, shine through in a thoughtfully curated colour palette and packaging that captures their essence. With deep reds, soft pastels, and elegant neutrals, Mooi’s visual identity is as delectable as its yoghurt, making an unforgettable mark in the market.